Apple Patents Logo Antenna

The new year brings many things, but phones aren't one of them. Technology releases slow down in January and Feburary, but when you're considering what device you're to spend the next two years of your life with, you may be tempted to practice patience and see what's just around the corner. It's a truth universally unacknowledged that every person in possession of a phone wishes they had an iPhone. Unless of course, they have one, in which case they wish they had a better one. Despite the antenna problems, people seemed surprisingly unperturbed and endless magic boxes with the famous apple logo sold like recently baked hot goods through all twelve months of the last year. But with an iPhone successor every summer for the last four years, it seems likely that people will note the pattern and wait it out, wounding iPhone 4 profits in the meantime.

So, what's the key to improving the reception over the iPhone 4? With reference to recent Apple patent applications, the it has emerged that Apple are planning on making your reception the business of their logo maker. That is to say that the logo assembler on the new manufacturing line will be assembling the antenna at the same time. The iPhone, like the iPod before it, evolved to include fewer and fewer buttons, and externally visible sections. However, the next iPhone - and several other apple devices - will feature an 'antenna logo' part that is inserted into the rear face of the phone. Not solely intended for the iPhone, the Antenna logo is lined up for use in the iPod Touch, iPad and iMac ranges as a Wi-Fi, Cell and GPS antenna.

Putting such a critical piece of technology into your custom logo design itself is quite a statement. Far from being a genius idea, it's nonetheless an intelligent solution to a problem that Apple (and other manufacturers) have struggled with for the last half decade. It pays to be economical with small scale electronics, and since a logo doesn't actually 'do' anything (strictly speaking), making it pay its dues as a feature of the device basically epitomises economy? At the risk of failing miserably to be profound, it seems poignant that the apple logo itself is now literally at the centre of a communication exchange that the brand has been metaphorically a part of for four years. But will the logo remain unchanged by its integration into the electronics? At the very least, the expectation is that the antenna logo will be made of plastic, a departure from the etched metal logos of previous iPhones.


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